Clothing Poverty: The Hidden World of Fast Fashion and by Andrew Brooks

By Andrew Brooks

You glance solid in these denims. yet are these denims themselves good? have you appeared into the place they got here from and who made them?

Andrew Brooks has, and with Clothing Poverty he is taking readers on an international trip, from cloth to style convey, to bare the global commodity chains and hidden exchange networks that transect the globe and perpetuate poverty. sewing jointly wealthy narratives from markets in Mozambique, Nigerian smugglers, Bolivian investors, London classic outlets, and turning out to be moral model traces like Vivienne Westwood’s, Brooks attracts connections and shines gentle within the world’s darkish corners—and forces us to imagine anew approximately type, ethics, and our position in worldwide creation and exploitation.

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Diffusionist beliefs, which predominate in environmental determinist accounts (like those of the widely popular Jared Diamond), stem from a colonial view of the world. 14 Societies transitioned between different modes of production, from hunter–gather communities to feudal kingdoms and later to capitalist nations. Evidence points to the development of various capitalisms in merchant and maritime urban centres in dispersed cultural regions from Western Europe to eastern Asia and southern Africa.

Advertisers work in close collaboration with designers and must perform the trick of convincing the consumer they have free choice instead of having their desires stimulated by marketing. Advertising and merchandising contribute to establishing value in expensive jeans. 26 Designer brands invest in establishing advertising and marketing strategies. Capital is expended on renting the best retail space, fitting out shops in chic and minimalistic styles, buying glossy advertising space and employing top models in advertising.

Journalists and documentary makers have also tried to map connections between production and consumption. This type of work stretches between the developing and developed world and has contributed to surveying the different contours of globalization; for example, newspaper exposés of labour conditions in mobile A biogr a ph y of j e a ns 37 phone factories in China or documentaries on pesticide use on banana plantations in Nicaragua. Yet this type of research tends to be American- or Eurocentric, in so far as consumption in the global North is usually the entry point for most of these interventions.

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